Our corner of North London has a small town vibe to it. There are so many local businesses on our doorstep that are welcoming, lovely and authentic, and bring a real feel of a close knit community to the area.
I have thought about running a photography project that would help shed the light on what it’s like to be a small business owner in Enfield, and, to my delight, the idea was met with enthusiasm.
First up is lovely Antonia who owns a beautiful Mediterranean inspired lifestyle store offering a collection of unique gifts, homeware and fashion accessories.
Here is her story:
What's the story behind your business?
I grew up on the Mediterranean island of Menorca and retail there has always been a very different experience from what it is in the UK. Independent often family-run businesses are everywhere. Shopkeepers know their local customers by name and every purchase is embued with personal touches and a sense of tradition. As a child, these shops were fascinating to me and I harboured a dream to one day run my own little shop and be my own boss. Then life got in the way and I was set on a different path but eventually, I found myself in my thirties, disillusioned in my job and with children that didn't need me quite so much anymore. Crucially I spotted a gap in the market in our local area for good quality independent stores. You could say it was the perfect storm!
What does sustainability mean to you and how do you incorporate it into your business?
When sourcing products I look for ethical brands that have made a commitment in some way to making a positive impact on the world. That could be anything from being eco-conscious to brands that go the extra mile to fund charitable projects that make a difference. A lot of our brands are independent female-founded and I have a personal relationship with most of our suppliers. Making good choices is so much easier when you know the person behind the product.
Our collections are carefully curated to fit with our signature Mediterranean-inspired style. We don't follow trends aggressively and we source beautiful products within a neutral colour palette designed to fit seamlessly into your life. We want you to love the products you buy from us for a long time so we're huge fans of classic pieces that will last for years.
Sustainability is increasingly important to us as we continue to develop our own products. Our newly launched home fragrance range is hand-poured in the UK using vegan soy wax and essential oils.
Has the sense of being a part of a community changed in any way since you opened your business?
In my view, the pandemic has accelerated a trend that was already in motion and people are much more motivated to support independent businesses. I feel that in pre-pandemic times the move towards shopping small was definitely happening but in many ways more of an aspiration rather than something we actually did. Whereas now people have a greater understanding of what it takes to keep small businesses going. The pandemic has really forced us to rely on the little shops, we've got to know our shopkeepers which is an enriching experience that leaves both individuals and businesses feeling great!
What are the highlights of running a small business?
I get a real kick out of knowing that I have brought joy to someone's day by providing great customer service and a unique shopping experience. We strive to create the sort of environment that is both thrilling and inspiring by paying close attention to the smaller details. We burn scented candles, play chilled music, and design displays that will give you styling ideas you can replicate at home.
Beyond that, being your own boss and having the ability to actively make an impact in your business is huge. The responsibility can be overwhelming, especially once you build a team of employees but it's a very dynamic and exciting environment to be in.
What is the best business advice that you have been given?
Hold your nerve! It's incredibly hard to start up and run a business whilst staying true to your vision but it's all a process of trial and error. Consistency is key, things will undoubtedly go wrong and there will be times when you will want to give up but trust the process and don't be afraid of evolving. Also, don't be derailed by what others are doing, everyone's business journey looks different and you never know what really goes on behind the scenes so keep your head down and keep going.
What helps you to stay inspired?
My brand is rooted in the Mediterranean and in the sights and smells of my childhood. Whenever I am looking for inspiration I try to reconnect with my roots so I visit Menorca as often as possible. Our signature candles are inspired by plants and flowers native to the island. Being out in nature and connecting with other makers and creatives can really help to spark new ideas!
